WWE is launching a Talent Brand Management department

WWE is launching a Talent Brand Management department. The company says that the department will oversee all of the talent branding in and out of WWE. It is interesting that WWE would want to do this for outside projects since their talent are classified as independent contractors.

The department will help to establish rate cards for talent working outside of WWE and they will help establish opportunities for them outside of the company. The department will also oversee the talent social media. This sounds like an internal talent agency.

Here are the complete details from the job listing:

Vice President, Talent Brand Management

WWE is seeking a Vice President to run the newly established Talent Brand Management department.

Talent Brand Management is a division of WWE that has 360-degree oversight of Superstars’ individual talent brands and is focused on positioning and growing these individual brands both inside and outside WWE platforms.

This role will report directly to the Chief Brand Officer and be a part of the Brand team.

Key Responsibilities:

• Work across the organization, including the Executive team and WWE Superstars to establish a clear brand identity for each individual talent brand
• Set strategies to grow individual talent brands inside and outside of WWE’s ecosystem
• Identify and evaluate opportunities for Superstars to help grow talent and reach new audiences based on individual talent brand strategies
• Manage external agencies/parties representing WWE talent
• Ensuring key messaging for both WWE as well as Superstars is well represented in the marketplace
• Establish KPIs to track the growth of individual talent brands
• Establish rate card and standardize practices around external opportunities for talent
• Oversee tracking and communication of individual talent activities
• Clearly communicate messaging and brand positioning across the internal organization
• Leverage your network to bring in new opportunities for talent and WWE
• Partner with key internal departments including, but not limited to: Brand, Communications, Marketing, Sponsorship, Consumer Products and Talent Relations
• Work closely with Executive Directors for RAW, SmackDown and NXT to ensure alignment with short- and long-term storylines and character bibles
• Report out on status to Executive Team and Chairman’s office, as needed.
• Encourage best practices and procedures to ensure appropriate decision-making protocols are followed, and proactively identify areas for improvement that promote efficiency, innovation, and better communication internally
• Support continued growth of Talent Brand Management department as WWE’s talent roster continues to grow around the world

For more details, click here.

Director, Talent Brand Management 

WWE is seeking a Director within its newly established Talent Brand Management department.

Talent Brand Management is a division of WWE that has 360-degree oversight of Superstars’ individual talent brands and is focused on positioning and growing these individual brands inside and outside WWE platforms.

This role will report directly to the Vice President of Talent Brand Management and be a part of the Brand team.

Key Responsibilities:

• Work across the organization to oversee the development and execution of individual WWE Superstar brand strategies
• Serve as point of contact for talent to seek feedback/ideas and review new opportunities that align with talent’s personal interests and/or larger brand growth strategy
• Partner with Creative Services and Television Production teams to develop marketing materials for individual talent
• Help evaluate opportunities Superstars to help grow talent and reach new audiences based on individual talent brand strategies
• Work with key internal departments including, but not limited to Brand, Communications, Marketing, Sponsorship, Consumer Products and Talent Relations, to track any potential/upcoming/completed opportunities for assigned talent
• Work closely with Executive Directors for RAW, SmackDown and NXT to ensure alignment with short- and long-term storylines and character bibles
• Partner across the organization to solicit meaningful opportunities for assigned talent
• Establish and track KPIs to monitor growth of brands on on-going basis, create and distribute reports internally to key stakeholders
• Ensure rate card and standardized practices around external opportunities for talent are being followed
• Research and develop strategic plans that include proper positioning of individual talent brands
• Clearly communicate messaging and brand positioning for individual talent across the internal organization
• Provide support, research, feedback and insight to the VP, Talent Brand Management as needed
• Provide onsite support at events and activations as needed