Bryan Danielson’s accolades as a professional wrestler most definitely do not need any introduction, as they proved to be one of the best in the business. His career is synonymous with the ‘Yes!’ chants, but it appears that WWE has filed to trademark his chant.
Danielson became the leader of the ‘Yes!’ movement after becoming the top star in WWE and one of the greatest babyfaces in the history of pro wrestling. Danielson shouting the word “Yes” was inspired by former UFC fighter Diego Sanchez.
After arriving at AEW, Bryan Danielson admitted that he wasn’t sure if he could use the ‘Yes!’ chants in the company, but he started doing them towards the end of last year anyway. Danielson noted that he filed a trademark for the chants. However, WWE would then reach out to Danielson for the same.
On September 30, 2024, WWE submitted two trademark applications for “YES YES YES.” The first trademark covers entertainment services related to wrestling exhibitions and performances by professional wrestlers. It includes broadcasts through television, radio, and the internet, along with providing wrestling news and information online. It also involves offering a sports entertainment website, organizing wrestling events and social gatherings for fan club members, and providing online newsletters and blogs about sports entertainment.
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
The second trademark pertains to clothing and accessories, including tops, shirts, jackets, sweatshirts, hoodies, coats, pants, shorts, underwear, dresses, pajamas, lingerie, ties, scarves, gloves, swimwear, footwear such as shoes and boots, headwear like hats and caps, wristbands, bandanas, and championship trophy belts.
“Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”
It’s worth noting that a trademark filing by Danielson was marked as abandoned on September 20, meaning that the application is no longer active. In contrast, WWE’s filings are still active and are currently awaiting examination, so we’ll have to wait and see if Danielson will respond to WWE’s actions.
